We have our peculiar perspective: that the metaverse would be an infinitum, an immersion of digitally enhanced world models, virtual realities and business models. It has the tendency to revolutionize almost all the aspects of life and business in the coming decade, allowing collaboration in virtual spaces, augmented physical places and a blend of both. And it will continue to evolve new ways of business and transform interactions between consumers and vendors. For now, businesses are rushing toward a future very different from the one they were designed to operate in. Not so far when many companies will find themselves interacting in many interconnected virtual spaces, from building new physical and virtual realities to providing services in environments created by others. To grow and thrive in this new and fast-changing world the strategies organizations develop now must have responsibility at their core - from ownership of data, to inclusion and diversity, sustainability, security and personal safety. The time is now to think big, start small and scale fast.